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Introduction

Loyalbe Ltd ("LoyalBe", "we", "us", or "our") is a Card-Linked-Offer network connecting brands with banks and fintech partners. We are committed to protecting your privacy and ensuring the security of your personal information.

This Privacy Policy explains how we collect, use, and disclose personal data when you visit our website or use our B2B services (such as our Partner/Brand Dashboard).

Note: LoyalBe previously operated a consumer-facing mobile application. That application has been discontinued. We no longer collect data directly from consumers. If you are a former user of the LoyalBe App, please note that your historical data has been handled in accordance with our data retention policies and your personal data has been deleted.

1. Who We Are

LoyalBe is the controller and is responsible for your personal data.

• Company Name: Loyalbe Ltd
• Company Number: NI650618
• Registered Address: 18 Ormeau Avenue, Belfast, United Kingdom, BT2 8HS
• Email: help@loyalbe.io

2. The Data We Collect

Since we operate as a B2B network, the personal data we collect is primarily limited to business contact information and technical data from website visitors. We may collect, use, store, and transfer the following kinds of personal data:

A. Information You Provide (Business Data)

This is information you give us when you contact us regarding our services, sign up as a Brand or Partner, or create an account on our Reporting Dashboard.

• Identity Data: First name, last name, job title.
• Contact Data: Business email address, business telephone number, and company details.
• Account Data: Username and password for accessing the LoyalBe Dashboard.
• Financial Data: Bank account details for invoicing and commission payments (typically corporate bank details, which may not constitute personal data, but are treated with high security).

B. Information We Collect Automatically (Technical Data)

When you visit our website, we may automatically collect:

• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
• Usage Data: Information about how you use our website and dashboard (e.g., page views, navigation paths).

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

4. Cookies

We use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

• Strictly Necessary Cookies: Required for the operation of our dashboard (e.g., allowing you to log in to secure areas).
• Analytical/Performance Cookies: Allow us to recognise and count the number of visitors and see how visitors move around our website.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website (specifically the Dashboard) may become inaccessible or not function properly.

5. Disclosure of Your Information

We do not sell your personal data to third parties. We may share your personal data with:

• Service Providers: Third parties who provide IT and system administration services (e.g., hosting providers, CRM systems, accounting software).
• Professional Advisers: Lawyers, bankers, auditors, and insurers.
• Regulators: HM Revenue & Customs, regulators, and other authorities acting as processors or joint controllers based in the UK who require reporting of processing activities in certain circumstances.
• Business Transfers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

6. International Transfers

We are based in the UK. Whenever we transfer your personal data out of the UK or the EEA (for example, to a third-party software provider hosted in the US), we ensure a similar degree of protection is afforded to it by ensuring specific safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses (SCCs).

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Client Data: We generally retain business contact information for the duration of our business relationship plus 6 years for tax and legal purposes.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data.

If you wish to exercise any of the rights set out above, please contact us at help@loyalbe.io.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, and request that you contact us in the first instance if possible.

9. Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us:

Loyalbe Ltd

18 Ormeau Avenue

Belfast, United Kingdom, BT2 8HS

Email: help@loyalbe.io

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